Cod Liver Oil is the new Fish Oil

The dietary oil market does not have the best reputation, and fish oil business tends to be the most sordid. The small, clear fish oil you pay high prices for is a scam. Why? The heart healthy oil is so industrially processed, it is ineffective and useless.

During production, fish oil is put under high heat, then undergoes a number of treatments. The supplement gets screened, deodorized, steamed, centrifuged, separated, neutralized with lye, washed and dried, mixed with worm excrement, bleached, filtered, clarified, stripped of vitamins, flavored, and more. After completion, fish oil is packaged and marketed to you as “heart healthy”. In fact, the industrial processing is why so much scientific research shows that fish oil does not help with heart disease.

So what does help people with heart disease? Pure, minimally processed, whole deep water fish. Cod liver oil, a common food during ancient times, is a much more effective way to get you the omega-3 fatty acid and vitamins A and D complexes that are so good for your heart. Blue Ice Fermented Cod Liver Oil (CLO), made by Green Pasture, is made from livers processed naturally through fermentation. Livers from only high quality fish are pressed of their oil only after being fermented for six months. No artificial coloring is added, and the orange/brown tint varies depending on the batch.

Why waste your money on highly processed, store-bought fish oil? Your best bet at giving your heart the omega-3s and vitamins A and D it craves is to take Blue Ice Fermented Cod Liver Oil 3-6 times daily. Not only does your heart receive all the naturally occurring nutrition that comes with cod oil, but your skin and arthritis will also improve. Treat your body with the care it deserves.

How to Eat Clean: Part One

At Living Well, we drive home the importance of eating right to each and every one of our patients. The truth is, a well-balanced diet is the key to good health, and the first defense against disease. Not only that, but clean eating can also lead to healthy weight loss. In this three-part article series, we’ll teach you the foundations of clean eating, give you some easy-to-follow examples to take the guesswork out, and offer some advice on how to continue on your clean eating journey.

In our first article, we’ll show you how easy it is to eat clean, what foods to avoid, and where to start.

Clean eating the Mediterranean way

The Mediterranean diet is one of the healthiest in the worldClean eating can be described as eating whole foods with minimal processing, and avoiding unrecognizable (chemical) ingredients. The Mediterranean diet is the basis for many clean eating programs, simply because it’s one of the healthiest in the world. For over 50 years, scientists have studied the eating patterns of people native to the Mediterranean region and found that it’s associated with long, healthy lives with minimal chronic disease. The Mediterranean diet is rich in vegetables, fruits, plant proteins (legumes and lentils), whole grains, olive oil, nuts, seeds, fish, and plenty of herbs and spices. The Mediterranean diet isn’t really a diet; it’s a way of life that maintains good health.

Gain a nutritional advantage

LifeCORE meal replacement can aid in weight lossWhile there’s no replacement for healthy eating, a recent large-scale study revealed the benefits of using meal replacement for weight loss. They found that participants with the most frequent consumption of meal replacements had nearly double the weight loss of those who consumed the least. That’s why we suggest LifeCORE to our clients who are embarking on the clean eating journey – it reinforces the Mediterranean dietary pattern and helps you achieve proper daily nutrition.

The clean eating basics

Not all foods are as they appear

There are a number of foods that are commonly perceived to be healthy, but should actually be avoided. This is because common foods like wheat, dairy, and soy often create negative reactions in the body as a result of a food allergy or delayed food intolerance. When these foods are avoided, most people feel better and notice improved energy when they eliminate common allergens from their diet. Make sure to talk to us about specific food intolerances, especially if testing has revealed other problematic foods.

Be sure to avoid the foods on this list:

  • Be sure to avoid these things as part of a clean eating dietOranges, orange juice
  • Corn; any creamed vegetables
  • Wheat, barley, spelt, kamut, rye; all products containing gluten
  • Tofu, tempeh, soy beans, soy milk, and other soy products
  • Peanuts, peanut butter
  • Pork, shellfish, cold cuts, frankfurters, sausage, canned meats
  • Dairy fats; milk, cheese, cottage cheese, cream, yogurt, butter, ice cream, frozen yogurt, non-dairy creamers
  • Margarine, butter, shortening, processed and hydrogenated oils, mayonnaise
  • Soda or soft drinks, alcoholic beverages, coffee, tea, caffeine
  • Chocolate, ketchup, relish, chutney, soy sauce, barbecue sauce, other condiments
  • White or brown refined sugar, corn syrup, high fructose corn syrup

Reduce your sugar and caffeine intake

Limiting your sugar and caffeine will enhance your results and give you balanced energy. When you feel sluggish, it’s tempting to use sugar or caffeine to stay alert, but these quick fixes will leave you feeling worse in the long run. For a natural way to keep your energy steady and balanced, choose a small, healthy snack such as dried fruit with nuts, half a fresh avocado, sliced tomatoes with sea salt and basil, or veggie sticks with hummus.

Go organic and wild-caught

Go organic whenever possible. Look for foods (fresh, frozen, canned) that are USDA-certified organic. Select wild-caught salmon over farm-raised, and free-range and hormone-free chicken, turkey, and beef.

Be sure to stay tuned for the next article in this series, which will include a 14-day clean eating menu to take the guesswork out of what to eat to stay on track.

10 Days to Lower Inflammation

Inflammation can be a healthy response to your body’s signals to address challenges. However, inflammation can become the enemy if it’s causing your body to overreact to stressors and is creating a chronic inflammation response. When certain body parts need to be repaired, our cells release substances to stimulate the immune system to start the healing process. The 10-Day Inflammation Program will help jumpstart the healing process and put your body on the fast track to reducing inflammation and living a healthier, more active life.

Symptom checker

Do you have inflammation issues? The following are some symptoms that could be related to inflammation. Take a look and see how many symptoms affect you:

  • Use our symptom checklist to see if you might be suffering from inflammation.Minor aches and pains
  • Fatigue and lethargy
  • Swelling
  • Skin problems and irritation
  • Joint stiffness when you wake up or after you exercise
  • Excessive belly fat
  • Dark circles or bags under your eyes
  • Sinus congestion
  • Irregular bowel habits
  • Bloating, puffiness, or water retention

The solution

At Living Well, we recommend this program to our patients because it supplies your body with 10 days of high quality whole food-based and herbal-based supplements, and we see that it helps to support and maintain a normal inflammatory response within your body so you can have an active, pain-free lifestyle*.

What is the 10 Day Inflammation Program?

The program lasts ten days, and is designed to help jumpstart your body’s healing process and reset your inflammatory response.

  • The program lasts ten days, and is designed to help jumpstart your body's healing process and reset your inflammatory response.You’ll fill out a systems survey before you begin and after you finish to identify changes in your body systems.
  • Along with sticking to the clean eating guidelines of whole, unprocessed foods like vegetables, fruits, and lean protein, you’ll also enjoy whole food supplement shakes while staying away from refined carbohydrates, artificial sweeteners, sugar, chemical additives, processed meats, fried foods, caffeine, and soft drinks.
  • You’ll take a simple protocol of whole food and herbal supplements throughout the day.
  • You could experience weight loss, improved sleep quality, reduced cravings, more energy, and less joint pain throughout the day.

Is the 10 Day Inflammation Program right for you?

Reducing the effects of inflammation is the key factor in supporting and improving your overall function. A healthy inflammatory response system is important as we age. The combination of today’s sub-optimal dietary and lifestyle habits make it vital to support the body’s inflammatory response. The program is designed to start your journey to a renewed level of health and wellbeing, but as with all health and dietary programs, you should make an appointment with us first to discuss any limitations you may have before starting.

Call us today to see if the 10 Day Inflammation Program is right for you!

*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

Balance Your Mood with Kava Forte

It’s common to feel nervous or uneasy when we’re faced with an important decision or dealing with finances, family issues, work, or study problems. Sometimes these feelings can leave us feeling tired and stressed. Kava is a Pacific Island plant that has been used for thousands of years for its soothing, relaxing effects. Travelers to the South Pacific were traditionally welcomed with a ceremonial Kava beverage so that they could relax and enjoy the paradise of the islands. MediHerb’s Kava Forte is a well-balanced herbal formulation which may help relieve anxious feelings and improve mood and mental wellbeing.*

What is Kava Forte?

Made from the highest quality Kava root, MediHerb’s Kava Forte is a potent herbal supplement which may help put the mind and body at ease, promote a calmer and more positive mood, and help encourage restful sleep.*

Kava Forte can help balance your mood.Kava Forte respects the traditional wisdom behind centuries of Kava use. To ensure optimum efficacy, it is made using only noble cultivars of Kava, through a 100% water extraction process. The noble cultivars are the prized varieties of the Kava plant that have been cultivated by traditional producers of Kava for centuries. Science has shown that they are chemically different to other varieties of Kava. The noble cultivars were traditionally extracted in water, which means that this time-honored technique maintains the full range of important compounds, including the vitally important kavalactones. It’s these unique plant chemicals that are regarded as the key to Kava’s effect on the structure and function of the body.*

The safety of water-extracted Kava has been evaluated in a number of studies.1-4 At Just Live Well, we believe in the relaxing qualities of Kava.*

Take time to relax.“Worry does not empty tomorrow of its sorrow, it empties today of its strength.”

– Corrie ten Boom

Who Can Benefit from Kava Forte?

If you’re coping with simple nervous tension, stress, or mood swings, Kava Forte may provide the support you need to maintain mood balance and wellbeing.* If you have trouble “winding down” in the evenings, it may help to promote a better, healthier sleep pattern.* Being calm and relaxed can also make a difference for people experiencing muscle cramps and physical tension. Discover the abundant benefits Kava Forte may provide for natural relaxation.*

Why We Recommend Kava Forte

We find that MediHerb’s Kava Forte may help relax both body and mind, soothe nerves, and induce sound sleep.* This tailored formulation includes 50 mg of Kava Forte may help relax both body and mind.kavalactones per tablet for optimal strength and quality. Its efficacious compounds work together to:

  • Calm the nerves
  • Ease the effects of mild tension and stress
  • Promote relaxation and sleep
  • Support muscle relaxation*

Give yourself natural help that may improve mood balance, relieve everyday nervous tension, and help support restful sleep. Make an appointment with us today to see if Kava Forte is the right herbal supplement for you. We can inform you of any cautions you may need to be aware of when taking this product.*

*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

1 Singh YN, Devkota AK. Planta Med 2003; 69(6): 496-499
2 Teschke R, Sarris J, Glass X, Schulze J. Br J Clin Pharmacol 2011; 71(3): 445-448
3 Teschke R. Liver Int 2010; 30(9):1270-1279
4 Sarris J, Stough C, Teschke R et al. Phytother Res 2013; [Epub ahead of print]

Gymnema: Support your Sugar Metabolism and Energy Levels

Blood sugar naturally drops in the afternoonMany of us experience the dreaded mid-afternoon slump – what energy you may have had that morning is seemingly gone, and you’re feeling tired and unmotivated. When your blood sugar levels are naturally out of balance, it can feel like your energy is draining away. Your blood sugar levels can drop naturally, often in the late afternoon, triggering sugar cravings.

For over 2,000 years, Gymnema sylvestre has traditionally been used as a key herb to help maintain blood sugar levels that are already within a healthy range. In India, it’s called gurmar, the “sugar destroyer”. That’s because, since ancient times, natural clinicians have noted that it suppresses the taste of sugar. That’s why we suggest MediHerb’s Gymnema – because it delivers the same unique result.

What is Gymnema?

Gymnema supports healthy pancreatic function and the normal production of insulin in the body.1 By helping to maintain normal blood sugar levels within a normal range, it can help support weight management and balance energy levels.* Gymnema has been used for centuries in Ayurvedic medicine. Its reputation is also well supported by modern research. There have bee 130 scientific studies published on Gymnema.*

Gymnema can help maintain healthy blood sugar levelsTry the sweet taste test

You’ll be amazed by this test: place one Gymnema tablet on your tongue for 60-90 seconds. Swallow the tablet, wait a minute, and then try something sweet – even a few sugar crystals. You’ll find that you can’t taste the sweetness!

Why we recommend MediHerb’s Gymnema

What’s so unique about this brand? Good quality Gymnema is defined by the levels of its active ingredient – gymnemic acids. MediHerb meticulously verifies the quantity of gymnemic acids in the Gymnema raw material, and they ensure the acids are retained in the product throughout manufacture.

Gymnema contains guaranteed levels of gymnemic acids, which means that the recommended suggested use of 1 to 2 tablets daily will help support healthy blood sugar levels already within a normal range.*

Who needs Gymnema?

Anyone who wants to prevent the natural drop in blood sugar that sometimes occurs in the afternoon might be right for gymnema

Gymnema aids sugar metabolism and maintains energy.*

Anyone who wants to prevent the natural drop in blood sugar that sometimes occurs in the afternoon, and anyone whose blood sugar levels are already within a healthy range who want to maintain those healthy levels. Gymnema can also be a beneficial addition to a weight loss plan when combined with a calorie-controlled diet and exercise. In addition, Gymnema may even help maintain healthy cholesterol and triglyceride levels already in a normal range.*

See the benefits for yourself

Every day at Living Well, we see the benefits of sugar metabolism support and sustained energy by our patients who take this product. Each tablet contains 6.4g of Gymnema lMediHerb meticulously verifies the quantity of gymnemic acidseaf and 100mg of gymnemic acids, which may help to:

  • Maintain healthy blood sugar levels already in a normal range when combined with a balanced diet
  • Maintain normal cholesterol levels already within a normal range*

Call us at (281) 554-8600 or contact us today. We’ll set you up with an appointment to see if Gymnema is right for you, and we’ll inform you of any cautions to be aware of when taking this product.

1Shanmugasundaram ER, Rajewsari G, Baskaran K et al. J Ethnopharmacol 1990; 30(3): 281-294.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, or prevent any disease.

Hidden Infections 

Good, healthy biofilms contain beneficial bacteria that are healthy and necessary for proper bodily function. Bad, pathogenic biofilms can contain hidden microbes that could be infecting your body and causing issues such as peptic ulcers, inflammatory bowel disease, gastritis, chronic fatigue syndrome, or even depression.

What Is A Biofilm?

Microbes prefer to live in biofilms. These are collaborative communities of multiple microorganisms from several different species. They live in a self-produced matrix which is considered to be an independent organism in the body. They communicate via what is known as quorum sensing which is mediated by certain hormone-like molecules. Biofilms can be either beneficial or pathogenic, depending on the microorganisms they host.

Living in a biofilm helps protects the resident microbes from:

  • Dislodgment
  • Toxins
  • Predators
  • Antimicrobials
  • Immune responses
  • Competitors
Biofilms are beneficial to the microbes living inside.Benefits of a Biofilm

While housed safely inside, microbes can transfer genes to one another, assimilate external DNA, maintain specialized cells to promote continued growth and reproductive fitness, sense the status of the host (metabolic state, stress, etc.) and ensure adequate nutrient utilization. The biofilm is, in essence, the key to their survival.

Biofilms in the Gut

In the gut, the microbiome is host to the largest number of biofilms, whose metabolic activity rivals the liver. Their collective weight is estimated to be 1.5kG. They can survive in a wide variety of environments and thrive along the mucosal layer where food particles are abundant. When any one of the multitude of microbial species becomes overgrown or imbalanced along the GI tract, the protective gut microbiota can be disrupted, which can cause a number of unwanted effects:

  • A biofilm is where helpful or pathogenic microbes thrive.Increased gut permeability
  • Altered immune responses
  • Increased susceptibility to pathogens
  • Impaired motility and function
  • Increased proinflammatory cytokines
  • Reduced toxin clearance
  • Reduced phytonutrient availability
  • Decreased omega-3 availability

Biofilm-Related Dysfunctions

Many of the conditions commonly seen in a clinical setting exist because of pathogenic biofilms. Some of the more common ones include:

  • Barrett’s Esophagus
  • Peptic ulcers
  • Inflammatory Bowel Disease
  • Candidiasis,
  • Gastritis
  • Vaginosis, vaginitis
  • H. pylori overgrowth
  • Clostridium difficile infections
  • Chronic Fatigue Syndrome
  • Depression

Returning the Gut to Normal

Disrupting these biofilms requires a targeted approach including dissolving the pathogenic biofilms along with normalizing and rebuilding healthy intestinal bacteria. Specific enzyme combinations along with pro/prebiotics and fermented foods have been shown to help reduce the number of pathogenic biofilms and encourage growth of the beneficial Pre- and probiotics can help eliminate pathogenic biofilms and help facilitate the growth of healthy ones.ones.

Next week, I’ll continue this discussion and review how to eliminate the unwanted biofilms and normalize and strengthen the beneficial ones. In the meantime, using a high-quality probiotic along with a prebiotic is a great start for patients with disrupted gut microbiota.

Thanks for embarking on this journey with me. I love to hear about your successes (and failures) as all of us continue to understand how incredibly wonderful the human body is and how we can best encourage optimal health.

– Dr. Aaron Chapa, D.C.

Helping you to live the life you have always wanted and to make your body great again are our desires for you this year. You can create change, and you can get better results.

Living Well Clinical Nutrition Center

815 East Main St., Suite A
League City, TX 77573

Phone: 281-554-8600
Fax: 281-554-8669
http://www.google.com/profiles/draaronchapa

The Intestinal Barrier

What’s the Big Deal About Intestines?

The lining of your intestines is the part of your body that absorbs nutrients from the food you eat; those nutrients, in turn, affect the internal environment of your body as well as your overall health. The more nutrient absorption that takes place, the better off you are. However, the wrong diet can affect the way the lining of your intestines takes in these nutrients.

The Intestinal Barrier

An illustration of the lining of the small intestine.

Click the image to view it full size.

The lining of your intestines, also called the gastrointestinal mucosa, is integral to making sure that the rest of your body receives the vitamins and minerals from the food you eat. The folds of the lining are made up of villi, which are composed of epithelial cells; these cells contain millions upon millions of microscopic microvilli. In a healthy intestine, the muscles constrict smoothly, allowing the microvilli to ‘wave’ and collect nutrients across their entire surface area. This means more energy and vitality. A poor diet can cause the gastric muscles to lose tone and also causes the cells that make up the gastrointestinal mucosa to tighten, which means that the microvilli are constricted. In turn, that means less nutrient absorption, and therefore low energy.

A Nutritional Program That’s Right For You

A nutritious diet and healthy lifestyle are important components for proper gastrointestinal function. What you eat plays a role in the function of the lining of your intestines as well as the microbial environment, and physical activity, sleep patterns, and stress level all have an influence on the muscles that contract your intestines to keep things moving along smoothly. In addition, dietary supplements can also positively impact your gastrointestinal health.*

RepairVite™ Supplements

Here are just a few of the benefits of RepairVite™ enzyme supplement powder:

  • RepairVite™ supplements could help support your intestinal health.*The formula includes marshmallow, licorice, glutamine (a primary source of amino acids beneficial to the intestine’s epithelial cells), and phytoextracts, all of which which may support the intestinal mucosa.*
  • It’s also made with key flavonoids and plant sterols, which may support the overall digestive system.*
  • It comes in two great flavors: regular and caramel!

RepairVite™ also offers other supplements such as bacterial probiotics and natural compounds that can enhance the effects of the enzyme supplement and improve intestinal terrain.*

Contact us today and let us help you to determine the best diet and exercise plans, and design a supplement regimen for optimal gastrointestinal support.

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Gut Feelings: 6 Habits to Support Digestive Health

What’s your gut feeling?

People sometimes get used to dealing with the occasional discomfort of:

  • You don't have to just deal with digestive issues.Heartburn
  • Gas
  • Constipation
  • Bloating
  • Belching
  • Diarrhea

Oftentimes, these digestive challenges interfere with your everyday life, but you don’t have to just live with it. Supporting healthy digestion can be a good step toward a healthier lifestyle.

Get Expert Guidance

Digestive issues are signs that you need to pay attention to. Your body can’t use nutrients from the food you eat unless it is digested correctly.

Talk to us today about supplements for digestion support.Talk to us today about personalized recommendations such as:

  • Healthy food plans to follow
  • Exercise options that fit into your life
  • Nutritional supplements and herbs to support your individual needs*

The digestive system is central to your health. Poor digestion affects the body in many ways, including energy levels and nutrient absorption. Over 70 percent of your immune system is in your digestive tract, making healthy digestion a key element in overall wellness.

6 Habits to Support Digestive Health

1. Chew your food.

Chewing your food well is essential for good digestion.Chewing food well allows your saliva to start breaking down food for smoother digestion. Avoid overwhelming your digestive system with big meals; eat smaller, more frequent meals instead.

2. Handle stress.

Take time to relax in order to ease digestion.When you’re stressed, the fight-or-flight reaction begins and digestion slows. your body shuts down the blood flow that affects the digestive muscles. Take time to relax, breathe, and lessen the stress in your life.

3. Get regular exercise.

Exercise helps relieve stress and strengthen your digestive muscles.When you exercise, you support the muscles of the intestines, which helps maintain regularity. Exercise also supports healthy digestion function by reducing stress.

4. Take supplements.

Vitamin supplements can support digestive health.We can recommend supplements targeted to your needs. From enzymes to probiotics, there is a wide range of Standard Process and MediHerb products to support your digestive health.

5. Stay hydrated.

Drinking water supports regularity.Drinking water supports regularity and the health of the digestive system.

6. Eat more fiber.

Fiber is excellent for digestive health.Eat a well-balanced diet, and avoid processed foods, sugars, and highly refined carbohydrates. Fiber-rich foods are excellent for digestion. Dietary guidelines recommend 25-35 grams of fiber per day.

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Aspirin and Tylenol Linked to Kidney Failure

Reference: New England Journal of Medicine, December 20, 2001;345:1801-1808

Individuals who have kidney disease or other ailments who regularly take aspirin or acetaminophen may be boosting their risk of developing kidney failure.

Aspirin and tylenol have been linked to kidney failureResearchers report that such patients who were regular users — those who took these painkillers at least twice a week for 2 months — were two to three times more likely to have the beginning stages of chronic kidney failure, compared with individuals who did not use these painkillers on a regular basis.

This study and others have found that the risk is minimal in those without pre-existing kidney disease.

Individuals who used either drug regularly were 2.5 times more likely to be diagnosed with chronic renal failure, compared with individuals who did not use these painkillers. The risk rose in tandem with the amount of either drug taken over a lifetime, the investigators found.

In looking at only participants with diabetes — a major underlying cause of kidney failure — regular aspirin and acetaminophen use were still linked to an increased risk.

The results support those of other studies that have found an association between regular use of painkillers and an increased risk of chronic kidney failure in susceptible individuals.

The results are consistent with exacerbating effects of acetaminophen and aspirin on chronic renal failure, practically regardless of accompanying disease.

Our Comments

About 15% of the people on dialysis today are there as a result of the damage that Tylenol and/or aspirin did to their kidneys. In addition, about 20% of those with heart failure are also the result of taking NSAIDs (nonsteroidal anti-inflammatory drugs), such as aspirin, Tylenol, etc. These drugs may also be associated with diverticular disease of the colon.

Pain is actually a wonderful gift – it tells us that something is wrong. Pain is a clear signal given to us to provide immediate feedback from our body so we can take appropriate action to correct the problem. To mask the pain with drugs makes about as much sense as turning off a fire alarm so you won’t hear it when your house is burning down. The alarm is warning you that if you don’t take action, damage is imminent.

Worldwide research now tells us that many diseases that we once thought were from genetics or poor lifestyle causes (eating junk food, etc.) are really caused from infection. If you have any type of pain, it may be important to begin the use of both immune system builders, such as whole, pesticide-free colostrum as well as natural anti-infective agents, such as olive leaf extract, hyssop, virgin coconut oil, wild yew extract, and many others.

Kiss and Make-Up

I was listening to rascal radio the other day, my friend Chris Brady was speaking about this topic kiss and make up. I was excited to listen as I love learning more and more about leadership development, personal resolve, and how to have better relationships in and out of the home. And as I was listening to the program I realized that Chris was not speaking of kissing and making up because you just got to fight but literally the rock band KISS and their makeup. Funny, right? I thought it was funny because I went into the material with one perspective and was quickly taught something I was not expecting to learn. Here are some of the nuggets that I extrapolated from the material as I was going through them. It is applicable to anything that you are doing whether in business, small group, when running your home. So here it is.

  1. Just Live Well offers some keys to leadership development, personal resolve, and better relationshipsHumility and a willingness to serve was Gene Simmons’ key ingredient
  2. Get an identity and focus with every bit of intention you can too become all that you see yourself to be.
  3. Work hard on your identity and define it intentionally every day.
  4. Get yourself into a market of one and be the only one in your industry doing what you’re doing. “Stand Out from the Crowd” Or “Just Stand For Something BOLD”
  5. Have a great product and figure out a way you can sell it. That is a literal product, or just selling the idea of reading more to your children and helping them understand that great leaders are always great readers.
  6. Know your target market and build a following to attract them, hold them, and serve them greatly.
  7. Have the guts to swing for the fences
  8. Eliminate all distractions from your life as there will always be people who want your time, money, energy. And when you sacrifice a great thing for a good thing you will always be disappointed.
  9. Choose excellence no matter how much it costs.
  10. Deliver what you yourself would like to have as a consumer to your market.
  11. Be willing to appear foolish and get into conversations in order to make a big difference
  12. Be determined as determination is the key ingredient two pushing through the barriers that will inevitably come.
  13. Practice and perfect your craft.
  14. Be 100% about doing what it is you do.
  15. Be more creative in the service to others. (This is your impressionable brand)
  16. Stick to your guns even when you know you are right; especially when you know you are right.
  17. Be humble even when you make it.
  18. There’s nothing wrong with becoming an original character.